These can be used to display information about your business/store. This information is pulled from the details registered in your account. Therefore, you can use these variables both in order-related messages and in abandoned cart messages.

NameVariableOutputType
Currency{{ shop.currency_code }}USString
Business Name{{ shop.name }}Shop TestString
Business Address{{ billing_address_formatted }}456 Flores St, Apt 31, Downtown, San FranciscoString